Im sending a personal note to share my excitement for the upcoming holiday weekend, which is a special one for us because we’re celebrating the Blue&Cream 15th year anniversary in the Hamptons!
When Blue&Cream started, it was simply a place for friends to hang out during the day; everyone would come shop après beach and get styled for going out that night — whether that meant getting into Puffy’s White Party or the VIP upstairs at Star Room, Noah T’s Jet East and Conscience Point, or very late nites at Tavern.
We brought designers like Alexander Wang, Rag & Bone, and 3.1 Phillip Lim in their first seasons out East and showcased them alongside limited edition Nikes and graphic tees from streetwear kings like Alife, SSUR, and aNYThing.-
We featured DJs and hip hop mixtapes, and mashed up street references with high fashion before that was a thing. In fact, the name Blue&Cream is a Wu-tang reference about customizing your style — a reference that inspired our idea of the boutique as a Wolf in Sheep’s clothing — creating something a little bit street and wholly unique out of a small boutique in the back of a parking lot in East Hampton. I was inspired by stores around the world like Colette in Paris, and Fred Segal in LA to create somewhere individual, unique and true to its location.
Over the years, we’ve developed lifelong relationships with so many NYC and Hamptons families — it’s been a privilege to stay in touch with the kids that I’ve personally watched grow up from shopping for their first day of high school to planning for their own wedding rehearsal dinners or jetset vacations all over the world. And while a lot has changed over the years, one thing that hasn’t is the energy of the store. Friends have always said that Blue&Cream is like a night out; it’s a place to see and be seen, a place to drop in to “check-in” when the Hamptons season is getting started, and the place to introduce a visiting friend to the Hamptons.
Speaking of change, though, in the age of digital — trends are cycling faster than ever, and it’s never been more important to stay true to our own point of view. There’s always been a “collectors” aspect to our buy — everything in the store is unique and special in it’s own way — but what blows my mind is that some hand-picked items from our opening day 15 years ago now feel relevant all over again. What particularly jumps to mind is our OG LAMPTONS Hoodie in our signature lavender, undeniably now the year 2018’s biggest color trend, which we’ll be re-releasing in limited-edition quantities in celebration of the anniversary alongside customized leather jackets in collaboration with renowned artists, new tees & hoodies embellished with streetwear graphics, and hand-painted Nike Af1s. Basically, we’re taking all our Blue & Cream classics and putting a future-focused spin on them. I’ve also been working tirelessly on expanding our children’s line for newborns, toddlers, and all the way up to tweens, which I’m very excited to share with you.
As I mentioned earlier (if you’ve gotten this far, you’re committed and I love you for it), styling was and remains one of Blue&Cream’s distinguishing factors. Having a physical space where people can come and be presented with the latest without feeling the uptight energy of a traditional boutique is something we pride ourselves in, and something we’re translating to our online store + zine, currently live on www.blueandcream.com, which I encourage you to check out, whether you’re stuck in traffic driving out or stuck at a desk or other locale dreaming of the Hamptons!
In the meantime, for those of you who will be out east this weekend, I’ll be in store, for my 15th Memorial day weekend and I’m looking forward to seeing you and the family!
Jeff Goldstein .