Sportswear has changed the way men dress since its inception into the streetwear culture in the early 70s. As of recent years, streetwear has once again taken center-stage allowing sweats, athleisure and techwear to infiltrate the fashion hemisphere.
In order to protect their place in the market, luxury brands have to identify with the customer, however brands like Stone Island are already interwoven into the subculture by nestling itself amongst other athleisure and tech wear giants such as Off-White, Nike and Adidas.
Expert craftsmanship and superior design has led to Stone Island’s relevancy amongst a slew of celebrities: Drake, Travis Scott and Frank Ocean, and many others. Here at Blue&Cream we love how brands have evolved their intrinsic mindset about what luxury means to customers. Below are some of our favorite Luxury Streetwear pieces for Spring/Summer: