The dude behind all that Gucci graffiti. “Oooooh yeah, who is that guy!?” you ask. We’ve got answers. The Nova Scotia native, former olympic snowboarder (he ranked 9th in the men’s halfpipe in Salt Lake and rode professionally for the Burton team for 15 years), and husband to musician, Santigold, Trevor Andrew, is the artist behind the graffiti-fied iconic Gucci logo we can’t get enough of (something exciting in the works, stay tuned). But the story of how it all happened is too good not to share.

A few years ago, Andrew was scrambling for a last minute halloween costume idea (been there) when he had the brilliant idea of cutting holes in his Gucci sheets (yeah, artists living in Bed-Stuy have Gucci sheets), and ran around all night in NYC as a “Gucci Ghost”. This inspired him to tag every free surface he could find with his interpretation of the Gucci logo, documenting the process on social media under the hashtag #GucciGhost, which quickly grew a following.  

Gucci’s renowned creative director/genius, Michele, was introduced to Andrew and his work via a mutual friend, and they instantly bonded over their obsession with the very idea of “a brand” and the many opportunities to manipulate, repurpose, and play with brand identity as  art.

This resulted in a series of collaborations including the now favorite slogan “Life is Gucci,” (for those who don’t speak Gucci, this loosely translates to  “life is good”) and series of actual hand-drawn gucci ghosts and G’s on everything from t-shirts to bags.

A dude after our own hearts, Gucci first came on Andrew’s radar when he was 17 and bought a watch with money earned skating because Inspectah Deck was wearing one of the same make on a Wu Tang Clan album cover.



Stay tuned for our own take on the trend.

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