Now that Fashion Month has drawn to a close, the fashion world takes a collective sigh…after seeing our favorite designers forecasting new trends that won’t hit stores until Fall 2019, we come back to living in our present reality. There is Spring Cleaning to do at home, and in store we are getting exciting new deliveries in for Spring 2019 – it is finally time to “Buy Now, Wear Now”. A lot of whats forecasted on the runways from New York to Milan for FW19 is a continuation of trends we are seeing arrive in stores right now. Here are some stand out looks that you can Buy Now, Wear Now, and (won’t regret) Later!
Junya Watanabe, Miu Miu, Givenchy
Yes, florals are nothing groundbreaking, but the newest floral trend we are seeing is funky, psychedelic florals that play off of 70s prints. We love a good throwback moment, and this trend allows us to both look modern and pay homage to the disco days.
Lavender shades have been hot for quite some time now, but this fashion week we saw purple all across the color spectrum – from pastels to deep eggplant. Looks like you won’t be needing to put those lavender frocks in storage any time soon – and it may be time to lean into the purple craze even further.
Animal print is one of our all time favorite trends – it’s playful, its timeless, and it can be dressed up or down. We were hoping that the trend would still be going strong next season, and not only did that wish come true, but it appears to be getting even bigger. In addition to our beloved leopard, we are seeing tons of zebra and snakeskin across a range of pieces from luxe coats to casual accessories.
It became official at the Spring 2019 shows during fashion month in September that the high fashion world had adopted tie dye as couture; Moving on from “sleazecore”- the ironic, goofy, sloppy aesthetic popularized by the hypebeast crowd (Justin Bieber’s Hawaiian shirts, anyone?) – and making way for tie dye to be elevated to the runway.
Everyone from Proenza to Prada was doing it, but it was really R13 who mastered the mix of high and low – combining both Grateful Dead band tees (the more obvious choice) and head-turning tailored blazers as seen on Kaia Gerber. R13 designer Chris Leba commented that the collection was actually a reaction to our modern social media crazed world, and represented his longing for a simpler time, spending the 80s summers in the Hamptons with his Deadhead friends. With that lies our answer – the root of this tie dye surge is pure, true nostalgia.
It seems the more advanced and technological our society becomes, the more nostalgic we get, and the more willing we are to adopt the highlights of our memorable moments past. We are also coming up on the 50 year anniversary of Woodstock, and that coincidence is not lost on us. Grateful Dead-era tie dye certainly commemorates a time we can look back on fondly – especially during our current contentious political climate. While millennials, the current owners of the fashion landscape, may not know or remember a world with Jerry Garcia, they are discovering the music through their reminiscing parents’ generation. This type of nostalgia gives us a platform to connect to one another, and reminds us that while its always about much more than fashion, the clothes spark the conversation.
Whether you rock this trend the OG way with a favorite band tee, or elevate it with some fresh Spring RTW, you can rest assured you are part of a bigger, much needed moment.
Nike’s hottest new sneaker pack, named after its cheeky slogan “Have A Nike Day“, has finally arrived, and it’s a sneakerhead’s dream. Featuring Nike’s best silhouettes, the Air Max 97, Air Max 95, Air Max 1, there’s a pair for everyone. The employment of vibrant pastels, a new “Swoosh” smiley face, and subtle printing of the slogan embedded in the design make this pack a must-have. Get yours before Grailed does!
On this International Women’s Day, we recognize a few of the change-makers and groundbreakers who inspired us most this year. In an empowering moment where women are changing the conversation and reinventing the wheel, we honor those Women who are using their platforms to shape our future, and encourage all to do the same.
It goes without saying that Rihanna is the epitome of a BOSS, but she has also proven herself to be a fearless business woman; breaking the mold in the fashion and beauty industries. Tired of outdated and unattainable beauty standards set forth by only businessmen, she has created an empire, better known as Fenty, that is inclusive to all women. Her inaugural lingerie show featured women of all shapes, sizes, ages, and ethnicities, and her celebrated makeup line is one that finally meets the needs of all skin tones and identities.
Stacey Abrams is a woman who defines the idea of never giving up. Having been defeated in an unjust gubernatorial race during the 2018 midterm elections, Abrams refused to concede without a fight, showing us that sometimes taking no for an answer just isn’t acceptable. While she may not have gone on to become Governor of Georgia this time around, she taught us an important lesson about defending ourselves and our communities. She also delivered an awe-inspiring response to the State of the Union address last month which gave us a voice and reminded everyone that Stacey Abrams isn’t going anywhere, and empowering the next Stacey Abrams to step up.
Alexandria Ocasio-Cortez has become somewhat of an overnight celebrity in Washington. This is not just because of her refreshing and youthful energy or huge social media presence, but because she is never afraid to use her voice and express her strong beliefs. AOC’s most recent public cause has been The Green New Deal, finally forcing the desperately needed conversation about climate change. AOC is defending much more than her personal beliefs, she is defending our future.
Happy International Women’s Day to all the ladies out there, and may you feel empowered each and everyday.
The sudden and tragic death of Luke Perry has rocked the internet, and particularly those to whom he will always be Dylan McKay.
We decided to hop into a time capsule and create a retrospective of Perry’s 90210 days to honor our favorite 90s cool kid. What we found was that he was truly an icon of American style, like a new-era James Dean – unforgettable to all the 90s teens out there in shaping their personal style, and even inspiring fashion today.
Classic and timeless – we can still see anyone rocking this look today with an undeniable effortless cool factor.
….And let’s not forget this iconic 90s fashion moment with supermodel Claudia Schiffer!
Luke Perry will be undoubtedly missed, but his legacy will draw inspiration, style and otherwise, for generations to come.